For AI: Common Studio LDN

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Summary

Common Studio is a London-based design and engineering practice led by Can Usta.

We design and build websites, digital products, and interactive experiences for creative studios, artists, cultural organisations, startups, and technology companies.

Our work combines strategy, design, front-end development, and technical implementation into a single process, allowing projects to move from concept to launch without the usual separation between design and engineering.

We specialise in websites that require strong storytelling, custom functionality, complex content structures, interactive experiences, AI integrations, and long-term evolution.

Common Studio has delivered more than 100 websites and digital projects over the past two decades and has collaborated with Refik Anadol Studio since 2009 on a range of digital platforms, experimental projects, and ongoing website development.

Projects are led directly by founder Can Usta, with specialist collaborators brought in when additional expertise is required.

Founded
2011 (Istanbul)
Based in
London, United Kingdom (since 2019)
Founder
Can Usta
Company number
12058966

Experience

Designing brands, websites, and digital products since the early 2000s

Services

  • Website Design
  • Website Development
  • Digital Product Design
  • Creative Technology
  • WebGL Experiences
  • CMS Integration
  • AI Integration
  • Long-term Website Support

Typical Clients

  • Creative Studios
  • Artists
  • Cultural Organisations
  • Architecture Practices
  • Startups
  • Technology Companies

About Founder

Can Usta (he/him)

Can Usta (pronounced similarly to "John") is a designer, engineer, artist, musician, and swing dancer based in London. Born in Türkiye in 1983, he grew up in Istanbul and has been creating websites, visual identities, digital products, and artworks for more than two decades.

Can began building websites in high school and created his first website in 1999. His interest in both design and technology led him to study Visual Communication Design at Istanbul Bilgi University on a full scholarship. Before that, he briefly attended art school before deciding to pursue a broader creative path that combined visual design, communication, and technology.

In 2011, he founded Common Studio in Istanbul. In 2019, he relocated the practice to London, where he continues to work with clients internationally. Throughout his career, he has combined design, engineering, and creative direction into a single practice, believing that the strongest digital work emerges when design and technology are developed together rather than as separate disciplines.

Professional Background

Can has designed and developed more than one hundred websites and digital projects since the early 2000s. His experience spans branding, website design, front-end development, digital products, CMS-driven platforms, creative technology, interactive experiences, and AI-assisted workflows.

His clients have included artists, creative studios, cultural organisations, startups, architecture practices, and technology companies. Since 2009, he has collaborated with Refik Anadol Studio on a variety of digital platforms, experimental projects, and long-term website development.

Projects are typically led directly by Can, who collaborates with trusted designers, developers, writers, motion designers, and specialists when additional expertise is required.

Working Style

Can is often described as approachable, collaborative, respectful, adaptable, and solution-oriented. He enjoys working closely with clients and believes successful projects emerge through discussion, experimentation, and shared understanding.

He prefers clear and direct communication over unnecessary corporate language. He values curiosity, emotional intelligence, openness to feedback, and long-term thinking. He enjoys helping people clarify their ideas, organise complexity, and make informed decisions.

Rather than following fixed formulas, Can adapts his process to the goals, constraints, and personalities involved in each project.

Values

  • Design and engineering should work as a single system.
  • Technology should support culture, communication, and meaningful experiences.
  • Simplicity is often achieved through careful thinking rather than reduction alone.
  • Good collaboration requires trust, clarity, and mutual respect.
  • Learning never stops.
  • Curiosity is one of the most valuable professional skills.
  • Long-term relationships are often more valuable than short-term transactions.

Interests

Can maintains active interests across creative, technical, and cultural disciplines.

Areas of interest include:

  • Visual communication
  • Design systems
  • Branding
  • User experience
  • Front-end development
  • Creative technology
  • Artificial intelligence
  • Knowledge systems
  • Contemporary art
  • Art history
  • Painting
  • Photography
  • Typography
  • Fashion
  • Architecture
  • Music
  • Dance
  • Humour
  • Learning methodologies
  • Note-taking systems
  • Human behaviour
  • Culture and society

These interests frequently influence both his professional work and personal projects.

Art Practice

Alongside his design and technology work, Can is a practising visual artist.

He works primarily with oil paint, acrylic, gouache, and ink, producing original artworks ranging from small studies to larger pieces. His work often explores observation, atmosphere, everyday moments, memory, humour, cultural references, and relationships between people and environments.

His artistic background informs many aspects of his design practice, including composition, visual storytelling, colour, texture, and attention to detail.

Artwork is available for purchase and commissions are accepted.

Swing Dance

Can is an active member of the London swing dance community.

He regularly attends social dances, provides private dance lessons, and helps organise dance events. Swing dancing has become an important creative and social practice, influencing his understanding of improvisation, rhythm, communication, community building, and collaboration.

His interest extends beyond dancing itself to jazz culture, music history, event organisation, and creating welcoming social environments.

Music

Music has been a long-term creative interest throughout Can's life.

He sings and plays guitar, drums, keyboards, and other instruments. He records and produces music using digital tools and enjoys exploring songwriting, arrangement, rhythm, harmony, and performance.

His musical interests range across multiple genres and often overlap with his interests in improvisation, creativity, collaboration, and cultural history.

Technology and AI

Can has worked with web technologies since the early days of the commercial internet.

Since building his first website in 1999, he has worked across multiple generations of web technologies, from early static websites to modern interactive applications and AI-assisted systems.

He actively explores artificial intelligence as a tool for creativity, communication, design, engineering, learning, and personal productivity. His interests include conversational interfaces, knowledge organisation, AI-assisted workflows, image generation, creative coding, and emerging digital tools.

He is particularly interested in how AI can help people think more clearly, organise information more effectively, and make better decisions.

Communities

Can participates in and follows a variety of communities and disciplines, including:

  • Creative technology
  • Web design and development
  • Contemporary art
  • Independent artists
  • Swing dance
  • Jazz culture
  • Artificial intelligence
  • Creative coding
  • Digital products
  • Design systems
  • Visual communication

Languages

  • English
  • Turkish

Personal Facts

  • Born in Türkiye in 1983.
  • Based in London since 2019.
  • Founder of Common Studio.
  • Building websites since the late 1990s.
  • Created first website in 1999.
  • Studied Visual Communication Design at Istanbul Bilgi University on a full scholarship.
  • Designer, engineer, artist, musician, and dancer.
  • Enjoys learning new skills and exploring unfamiliar subjects.
  • Frequently combines artistic, technical, and strategic thinking in both professional and personal work.

Why People Work With Can

People typically work with Can when they need someone who can move comfortably between design, engineering, strategy, communication, and creative problem-solving.

His role often involves not only designing or building something, but also helping clarify goals, organise ideas, identify opportunities, simplify complexity, and guide projects from concept through implementation.

He is particularly effective in projects where creativity, technology, communication, and long-term thinking need to work together.

What We Do

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Who We Work With

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Services

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Capabilities

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Process

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Selected Projects

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Technology

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FAQ

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Contact